Fiat To Apple: Let Us Manufacture Car For You

Apple – an overpowering brand, well-known to reflect a sense of uniqueness and form a firm establishment over others in the market –  may now be willing to break the streak of its superiority. Yes, you read that right! Fiat Chrysler Automobiles, after discovering that Apple is likely to develop an electric vehicle, approached them with the proposal of helping them out with the same.


During last week’s Geneva Motor Show, FCA CEO Sergio Marchionne was heard calling Apple’s desire to step into the automobile segment as “illness.” He further referred to himself as an “Apple freak,” and even suggested that Fiat Chrysler would be the perfect partner to help Apple realize and fulfill its dreams of innovating a car.


Marchionne said, “If they [Apple] have any urges to make a car, I’d advise them to lie down and wait until the feeling passes.” “Illnesses like this come and go, you will recover from them, they’re not lethal.”


What may actually come across as a surprise to many, is the possibility of Apple taking the world’s seventh largest automaker seriously. But, before that happens; the question of whether or not Apple will actually build cars prevails.


Most of the experts of this industry feel quite positive about Apple stepping into this segment. For instance, Tesla CEO, Elon Musk said that he feels it’s an “open secret” that Apple will be building a car. There are many others who feel that this advancement is essential for Apple’s market growth and if Apple happens to be striving toward that goal, then it undoubtedly will fall into this category soon enough.


Rumors regarding Apple’s hiring car experts from Google and Tesla among other automakers, only reinforce the fact that they may slightly be bending toward the side of realizing their long – lived desires of inventing a car.

Many are of the opinion that this innovation holds the sustainability and the needed addition to the lives of the city – dwellers. Modern – day features such as object detection, auto – braking, a leading – edge body structure that is used to build carbon fiber or lighter metals as aluminium among others, are an essential addition to the automobile family that Apple clearly has the potential of bringing.


On the contrary, Steve Zadesky – the leader of the project, had already said Goodbye to Apple in January after dedicating sixteen years of his life to the company. While the departure was said to be due to personal reasons; many believe that there are other high – level factors involved.


In 2015, Marchionne also proposed to merge with General Motors, but he was told off in a very polite way.


During an interview, Marchionne even said,  “Apple has a language, and you have to be able to speak that language.” “Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That’s not very helpful as their syntax is worth more than our ability to build cars.”


Marchionne added, “I would assume that we have the credibility to be one of the players they have looked at.”



Motor Trend Gives 2016 Cadillac CT6 Review

Coming to the market in March of this year is the 2016 Cadillac CT6. Cadillac has been around for decades and is one of the most innovative car companies to grace the automobile industry. Motor Trend recently reviewed the newest CT6, and it looks like nothing but good things are being said about the vehicle. President Johan de Nysschen of Cadillac explains that the new vehicle was really made to bring us back to what Cadillac is all about, and specifically draws on their heritage.


A look at the CT6

The new CT6 is the biggest Cadillac sedan offered by the company and offers the classic look of being long, low, and wide. If you take a look under the hood you will find an LTG 2.0-liter, turbocharged four-cylinder engine. This engine offers 265 horsepower and 295lb-ft torque. The price of a new CT6 Luxury will cost you around $59,390. If you wish to purchased the upgraded version with an LGW 3.0 liter, twin-turbo V-6 engine, with 404 horsepower and 400lb-ft torque, expect to add an additional $6,000 to your bill. Other options available to the consumer include the Active Chassis package. For an extra $3,300 you will get the CT6 with magnetorheological shock absorbers, active rear steer, quicker overall steering, and 20-inch wheels.


The interior of the vehicle is absolutely stunning with a hand-stitched design. It provides an immaculate amount of space. Features include a video camera rearview mirror display, extended comfort seating, and the Bose Panaray sound system. This a world class sound system that provides the driver and passengers with sound that comes right from their seat, through the use of 34 different positioned speakers throughout the vehicle.


How the CT6 compares to others of its kind

The Cadillac CT6 will probably be compared to the Mercedes Benz S-Class, BMW 7 series, and Audi A8. In making this vehicle, Cadillac wanted to create a gap between your traditional luxury midsize vehicle and the full out sedan. The CT6  accomplishes what consumers want in providing a big vehicle with the great interior space a full size vehicle is expected to have, while providing agility on the road, more likely seen in a midsize vehicle. In comparison to other vehicles in the same class, Motor Trend claims that each company will say something to help boost the sales of their vehicle. When comparing the CT6 to the Mercedes Benz S-Class provides a better and more substantial on the road feeling. Fans of the Audi A8 will compare their vehicle claiming it uses a greater amount of aluminum in its construction. BMW fans will claim the 7 Series is better at wearing a Roundel badge. So what exactly will fans of the CT6 say when compared to these other luxury vehicles? We will have to wait and see once the car is released for sale in March.


If you are in the market for a luxury vehicle, the Cadillac CT6 is a wonderful option that provides safety, innovation, and a top of the line design. March is right around the corner, so you can plan your visit to a Cadillac dealer to test drive this vehicle soon!